Herrera and her patients aren't the only ones doling out rave reviews for CBD oil, which can be found online and in cannabis dispensaries, as well as in some grocery stores and even as an optional add-in alongside protein powder at your local juice chain. The oil has been riding the coattails of the growing legal cannabis industry, with one industry expert, Matt Karnes, telling Forbes in 2016 that he expected CBD products to become an almost $3 billion market by 2021.
But this is exactly what MLMs do. In fact, their entire business model encourages oversaturation of a market. Sales reps are incentivized to recruit as many sales reps as they can from their personal networks. That means you can end up with dozens or even hundreds of people in the same city all competing with each other to sell the same product. I’ve seen church congregations with half a dozen women all selling for the same MLM. Do you think all of them were doing well selling essential oils to other members in the congregation? Nope. Because supply and demand.

But if you understand how traditional direct selling used to work before MLMs, you’ll see that they really aren’t in the direct sales biz. If your grandpa sold encyclopedias door-to-door when he was in college, ask him if he was required to buy the encyclopedia sets himself in order to sell them to others. Ask him if he had to personally purchase a certain number of encyclopedias a month or year to keep his job. And then ask him if he was pressured to recruit more salesmen beneath him. The answer to all of those questions will be no. He didn’t make any money recruiting people to be salesmen — he made his money selling encyclopedias to housewives.

If you decide to buy into the program and promote the products, you must be sure your marketing materials are truthful and that there's solid evidence to back up the claims you make about the products. Before you repeat any claims the company has made, verify that there’s competent and reliable research to back them up. That’s the standard the FTC uses when evaluating advertising claims.


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Everything you need to know about marijuana (cannabis) Marijuana, or cannabis, is the most commonly used illicit drug in the world. It alters the mood and affects nearly every organ in the body. With at least 120 active compounds, marijuana may have health benefits as well as risks. We describe these, addiction, and withdrawal. Learn more about cannabis here. Read now
Our family has been making healthy oils and supplements in the Pacific Northwest for nearly 30 years. As a leader in the natural foods industry, we stake our reputation on innovating and creating the quality products our customers have come to expect. And like all of our products, our Ideal CBD Hemp Oil meets the very highest standards of excellence.
The benefits and risks of some supplements on the market are undetermined by federal agencies. These supplements will undergo further study before any definitive claims may be made about their value to the human body. Our hemp extracts fall under this category of supplements. Consumers must be aware that just because a dietary supplement is on the market does not mean it is federally tested and approved. Many dietary supplements, like CBD oil, may be marketed before the FDA has rated their efficacy.

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